The shOws: 5 Questions with designer Jeremy Laing


While his geometric designs capture the essence of contemporary North American cool, the shOws designer Jeremy Laing got his start at age 13 on the other side of the ocean: Germany.

He learned to sew from his mother and immediately became the designer of his own teen wardrobe. His renowned tailoring and printmaking skills were honed via studies in London and an apprenticeship at Kate Middleton-favourite Alexander McQueen, where he also worked in a freelance capacity.


While he continues to base his business in Toronto, Jeremy's collections show at New York Fashion Week, like fellow shOws participant Calla Haynes. Also akin to his Paris-based contemporary, Jeremy drew from the 90s for inspiration, resulting in a Spring 2014 collection lush with his signature boxy, oft-unisex pieces layered with ease - and a few body-con looks in silver and sorbet hues. Custom prints were the product of a collaboration with NYC artist Julia Dault.


We asked Jeremy the WHO, WHAT, WHERE, WHEN and WHY of his collection. See his answers below!


WHAT was your inspiration for the spring/summer 2014 collection?
Malibu Sunset Beach Rave.

WHY do you love showing in Toronto and the energy at the shOws?
It's nice to show in Toronto because my friends and family can all see the show.


WHEN people see the collection what do you hope they’ll take away from it?

A long list of things to buy.


WHO is the “Jeremy Laing” woman and what is she doing on a Saturday afternoon in Toronto?

Same thing she did on Tuesday!


WHERE do you see yourself and your brand in five years?

On holiday... while the brand stays home and keeps working.

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