Laura Siegel’s mission is simple: to create beautiful, hand-crafted, ethically-made clothing. Thanks to an ongoing collaboration with artisans in Asia and Latin America, wearing one of Laura’s gorgeously-textured pieces means you’re supporting local craftspeople while looking incredibly chic.
But make no mistake: Fashion’s flower child is no wallflower. Laura graduated from the prestigious Parsons School of Design in New York City and London’s Central Saint Martins,’ honing her skills in natural dyeing, knitting and embroidery and gaining recognition worldwide for her impressive talent.
With her garments worn by the likes of Nelly Furtado and Niki Taylor, the eco-luxe designer brings an eclectic vision and keen self-awareness to Toronto Fashion Week.
We asked Laura the WHO, WHAT, WHERE, WHEN and WHY of her collection. See her answers below!
WHAT was your inspiration for
the spring/summer 2014 collection?
It began with a textile that I collaborated on with a weaver in Kutch, and from that evolved a bit of nautical energy and further textile development.
WHY do you love showing in Toronto and the energy at Mastercard Fashion Week?
I love the support and sense of community Toronto provides for emerging designers. Friends of mine that work in the industry down in NY, come up to visit during WMCFW for these reasons!
WHEN people see the collection, what do you hope they’ll take away from it?
I hope that people will take away the detail of the pieces and the textiles.
WHO is the 'Laura Siegal' woman, and what is he or she doing on a Saturday afternoon in Toronto?
The Laura Siegel woman is walking around her neighbourhood discovering boutiques, shops, and anything else it has to offer. She is also hanging out in the park or by the water with with friends and family and a fresh homemade organic lunch spread.
WHERE do you see yourself and your brand in five years?
In five years, we will have expanded to working with five additional new groups of artisans and will have a strong global presence through expanded retail into Asian and South-Pacific markets as well as E-commerce.