Toronto Fashion Week: 5 Questions with Mackage

Outerwear is the main event at Mackage, where designers Eran Elfassy and Elisa Dahan have kept Canadian jackets and coats on the map since 1999. And, in the land of cold, snowy winters where layering is the only way, the duo has long swathed the season in style.

The pair hatched their plan for design domination in elementary school, aiming to fill a void in the market with fashion-forward, leather-heavy pieces that served a very practical purpose. Since these formative years, the two have delighted in seeing their designs on celebrities like Blake Lively and Eva Mendes.

Leather motorcycle jackets fronted with opulent rabbit fur and puffers with raccoon trim and sheepskin sleeves are thoroughly modern ways to stay toasty, and the newly launched Mackage handbag collection calls to mind of-the-moment designers like Alexander Wang and Philip Lim.

It’s no wonder the longstanding brand is now sold in more than 20 countries across the globe, not to mention a flagship Soho boutique in New York.

We asked the WHO, WHAT, WHERE, WHEN and WHY of Mackage’s Spring 2014 collection. See the answers below!

WHAT was your inspiration for the spring/summer 2014 collection? 
We found inspiration the  reflection of light off mirrored surfaces, creating an interplay of both brightness & shadow.

WHY do you love showing in Toronto and the energy at Mastercard Fashion Week? 
We love showing in Toronto because Canada is our home, and we are proud to represent the talent here. The warm welcome and the fashion spirit at Mastercard Fashion Week is inspiring and also just a lot of fun!

WHEN people see the collection what do you hope they’ll take away from it? 
We were touched by the overwhelmingly positive response to our FW13 handbags and are excited to see how people react to our SS14 designs. We hope that they come away from the show, with a continued appreciation for our leather design expertise in both fashion outerwear, and now handbags.

WHO is the “Mackage” man/woman, and what is he/she doing on a Saturday afternoon in Toronto?
The Mackage man/woman loves to travel, so on a Saturday you will likely find them en route to the airport, passport in hand, wearing Mackage of course. 

WHERE do you see yourself and your brand in five years? 
We believe that we will continue evolving, eventually becoming a full lifestyle brand through the addition of more categories. Eran and Elisa will continue to be at the helm of the Mackage evolution.

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